“ I write as the director of sales for Superior Recreational products in Carrolton GA. Guy Shaham was invited to speak at our annual company meeting in 2014 in order to train our sales associates about our new outdoor fitness line. We now have more than 200 individual sales representatives across North America. In this business competition for sales often comes down to balancing price and quality in a niche market. Mr. Shaham experience in engineering, product development and marketing is unique and therefore extremely valuable.
Although Mr. Shaham had no formal engineering training he quickly understood that the outdoor fitness equipment he was sourcing in China was poorly-designed for the North American market. As true innovator, he took the radical step of setting up his own manufacturing facility and redesigning his product, resulting in truly superior outdoor fitness equipment, geared for ease of use, durability and safety. This expertise is invaluable in the competitive marketplace. If we are successful, our sales force must understand the product intimately and was no better person than Mr. Shaham himself to present to us. His broad experience as a small-business owner himself, combined with his understanding of the product, was essential to prepare our sales force to introduce the new product line. Because he first worked with the Chinese-made products, and then designed and manufactured a superior quality product in Canada he could impart his knowledge of the products to better explain the differences in the products.
Mr. Shaham is a truly remarkable individual whose imagination, risk taking and determination have resulted in outstanding outdoor fitness product. We were excited about the opportunity to hear Mr. Shaham share his experience with us”.
Best Regards, Jonathan Hardesty
Director of Sales Superior Recreational products.